Episode 17

full
Published on:

3rd Mar 2025

17. If you are 4 years into business and still scrambling for clients, here’s what I would tell you

Struggling with stability and growth? Time to stop offer pivoting and hone in on an offer suite that doesn't do you dirty.

In this episode of the Educational Design Lab Podcast, Nicole Lehman shares a hard truth: constant pivoting is confusing your audience and hurting your bottom line. Using powerful analogies, she illustrates why an unstructured business model leads to client disengagement and revenue inconsistency.

Nicole dives deep into the psychology behind these shifts, helping business owners recognize the patterns that keep them stuck. She explains how identifying and anchoring your business in a core expertise framework creates consistency and clarity in your offer suite.

By working from the inside out—starting with expertise and moving toward aligned offers—you build a business that attracts the right clients and generates sustainable income. She shares personal insights on overcoming the "shiny object syndrome" and developing a strategy that truly reflects your skills and passions.

This episode provides a roadmap for entrepreneurs looking to build a structured, strategic, and scalable business model. If you've been feeling lost in the sea of endless offers, tune in for a transformative shift in your approach.

Episode Breakdown:

  • Introduction: Are you stuck in the cycle of constant offer pivots?
  • Why inconsistent offers hurt your business and confuse your audience.
  • The boutique and food truck analogy: How offer inconsistency affects trust.
  • The root cause of pivoting: Lack of confidence in your expertise.
  • How to build a business centered around your core strengths.
  • Steps to create an aligned and strategic offer suite.
  • Actionable next steps and resources to refine your business mode

Links & Resources:

Join the Educational Design Lab email community

Connect with me on instagram

Check out the Expert Educator Membership

Listen for free

Show artwork for The Educational Design Lab - Online Courses, Digital Products, & Ebooks for Female Entrepreneurs

About the Podcast

The Educational Design Lab - Online Courses, Digital Products, & Ebooks for Female Entrepreneurs
Build a Course That Get Results
Are you bursting with ideas for a mini course, eager to share your expertise as a service provider with the world, but struggling to pinpoint the best next steps? Feeling uncertain about how to effectively structure your online course as you step into the world of digital products? Unsure about what concepts will truly resonate with your audience? Maybe you've scaled your business and are ready to elevate your brand presence and credibility through high-quality course content. Or you're a successful coach itching to break free from endless weekly live calls, because if you were honest, you're starting to get bitter about hand holding your clients through your whole process.

I get it. The world of online courses and online programs can be daunting. Where to start? How to stay focused? What to include? How to deliver insane results? I'm here to tell you that you can have the confidence you crave in an online course. One that saves you your sanity and delivers the highest possible results for your clients.

Hey hey and official welcome to The Educational Design Lab Podcast. I’m Nicole Lehman, ex-teacher turned online business owner, mom of 2, course strategist, learning expert, avid coffee drinker, and lover of crisp fall mornings. I am so excited to walk alongside you as you pursue the best strategies for building online courses in your business.

Each week on this podcast I am coming to you with everything you need to know to move forward in confidence in your online courses and digital products. I'm here to equip you with simple learning strategies that will generate high client results on repeat while simultaneously take some of the weight of your shoulders. Say goodbye to your best guess and hello to learning strategy that delivers- for your clients and for you.

Join the Educational Design Lab email community: subscribepage.io/emaillistsubscribers 

Connect with me on instagram: https://www.instagram.com/hello_nicolelehman/

Check out the Expert Educator Membership: https://organizing-essentials.my.canva.site/daggreeh2sy

About your host

Profile picture for Nicole Lehman

Nicole Lehman