Episode 18

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Published on:

10th Mar 2025

18. What Selling Homemade Cookies at Age 7 Has Taught me About Business

Are you pricing your offers too low and struggling to scale your business?

In this episode of the Educational Design Lab Podcast, Nicole Lehman takes us back to her very first business—a childhood cookie stand—and extracts three powerful business lessons that still apply today.

She highlights how the quality of your product, the way you price it, and the joy you bring into your business can determine long-term success. Nicole discusses the dangers of prioritizing sales over product excellence, the importance of pricing like an expert, and how finding joy in your work is essential for sustainability.

She shares her own journey from undercharging as a virtual assistant to scaling a business that truly reflects her expertise. If you’ve been holding back on raising your prices or creating a standout offer, this episode is packed with valuable insights. Plus, Nicole challenges you to reflect on your first business experience and how it shaped your entrepreneurial mindset.

Tune in to hear practical strategies for leveling up your offers while staying aligned with your passion. Don’t miss this conversation on turning childhood lessons into business wisdom!

Episode Breakdown:

  • Nicole’s childhood business: a 7-year-old’s cookie stand
  • The three business lessons hidden in her first venture
  • Why product quality should never be an afterthought
  • Pricing strategies that reflect your expertise and value
  • Finding joy in your business and staying aligned with your passion
  • Actionable steps to evaluate and improve your current offers
  • Listener challenge: What was your first business?

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About the Podcast

The Educational Design Lab - Online Courses, Digital Products, & Ebooks for Female Entrepreneurs
Build a Course That Get Results
Are you bursting with ideas for a mini course, eager to share your expertise as a service provider with the world, but struggling to pinpoint the best next steps? Feeling uncertain about how to effectively structure your online course as you step into the world of digital products? Unsure about what concepts will truly resonate with your audience? Maybe you've scaled your business and are ready to elevate your brand presence and credibility through high-quality course content. Or you're a successful coach itching to break free from endless weekly live calls, because if you were honest, you're starting to get bitter about hand holding your clients through your whole process.

I get it. The world of online courses and online programs can be daunting. Where to start? How to stay focused? What to include? How to deliver insane results? I'm here to tell you that you can have the confidence you crave in an online course. One that saves you your sanity and delivers the highest possible results for your clients.

Hey hey and official welcome to The Educational Design Lab Podcast. I’m Nicole Lehman, ex-teacher turned online business owner, mom of 2, course strategist, learning expert, avid coffee drinker, and lover of crisp fall mornings. I am so excited to walk alongside you as you pursue the best strategies for building online courses in your business.

Each week on this podcast I am coming to you with everything you need to know to move forward in confidence in your online courses and digital products. I'm here to equip you with simple learning strategies that will generate high client results on repeat while simultaneously take some of the weight of your shoulders. Say goodbye to your best guess and hello to learning strategy that delivers- for your clients and for you.

Join the Educational Design Lab email community: subscribepage.io/emaillistsubscribers 

Connect with me on instagram: https://www.instagram.com/hello_nicolelehman/

Check out the Expert Educator Membership: https://organizing-essentials.my.canva.site/daggreeh2sy

About your host

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Nicole Lehman